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Journal of Global Marketing

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About Journal of Global Marketing:

Journal of Global Marketing is focused towards the rapid publication in the following areas of

  • Global strategic marketing planning
  • Cross national/cultural consumer decision making and behavior
  • Global competitive strategy
  • Transfer of marketing technology
  • Global marketing information systems
  • Global buyer-seller interactions
  • Global strategic alliances
  • Advantages and disadvantages of Global Marketing.

Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.

 

Subscribe Journal of Global Marketing:

Buy Journal of Global Marketing on Indiamags and get your copy at doorstep is the top-notch journal packed with the latest global marketing planning and programming strategies, current information, and contemporary research findings on marketing challenges and opportunities that firms, industries, and public sector agencies encounter worldwide. The expert contributors to the journal include leading marketing and international business scholars, practitioners, and policymakers who provide up-to-date practical information vital for management and administrative professionals.

 

Note: Delivery in 4-6 weeks.

  • Language English
  • Frequency of Publication Bi-Annually

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