About Journal of Consumer Behavior and Market Research:
Journal of Consumer Behavior and Market Research is focused towards the rapid publication in the following areas of
- Market information
- Market segmentation
- Market trends
- Marketing effectiveness
- Customer analysis
- Choice modeling
- Competitor analysis
- Risk analysis
- Product research
- Advertising the research
- Marketing mix modeling
- The purchase decision and its context
- Risk perception and risk reduction activities
- Brand-switching
- Online Shopping
- Affect: Emotions, feelings and mood
- Customer loyalty
- Ethnographic research
Sections covered by this journal are review papers, research papers, interviews, news, companies/ institutions write-ups, short popular articles and case studies.
Subscribe Journal of Consumer Behavior and Market Research:
Buy Journal of Consumer Behavior and Market Research on Indiamags and get your copy at doorstep which aims and scope Understanding consumer behaviour is crucial for the development of effective marketing strategies. This journal is an academic journal which aims at the dissemination of studies from a range of areas including marketing, consumer behaviour, consumer research and consumption, In addition, it intends to include case studies, as well as new concepts and practices reflecting managerial research.
Note: Delivery in 4-6 weeks.
- Language English
- Frequency of Publication Bi-Annually
